Posts Categorized: Explainer

PSST… YOU WANNA MAKE A VIDEO?

February 20, 2024

Here’s how to lay the groundwork for your organization’s Best Video Ever! You don’t need to be sold on video as a marketing tool. Video is EVERYWHERE. And for a good reason — videos can put across a TON of information by appealing to two different senses (and to our animal instinct to watch for… Take a look

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Faster, Designer! Bill! Bill!

September 4, 2023

Curio’s Creative Director shares some thoughts and advice for streamlining the design process when time is at a premium Graphic designers are not supposed to work fast. The mantra in our industry is “you can have great design, or you can have fast design, but you can’t have both.” Fair: Designers make thousands of little… Take a look

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The Design Coordinator’s Little Helper

July 6, 2023

Coordinating a graphic design project can be intimidating, especially if you’re not a graphic designer yourself. Whether you’re a marketing and communications coordinator, an entrepreneur, or a fellow creative, this condensed guide will provide you with essential advice to streamline the process and achieve excellent results when you’re collaborating with a third-party graphic design provider.

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The Creative Brief: A Good Plan for Good Design

June 23, 2022

Graphic design is at its best when it resonates beyond whatever our rods and cones can process. There is no shortage of great designs out there… but great designs and successful designs are not necessarily the same thing. What makes a design successful is, very simply, whether the design accomplishes the goals of the client. To that end, a good designer and a good client should kick off a design project by producing a good Creative Brief.

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